Starting a blog is a significant accomplishment. However, the whole point of a blog is to get other people to read it. Posting online without an audience is akin to having a private journal, which won't help you earn any revenue from your work. Most bloggers write because they enjoy it, but hobbies don't pay the bills. If you want to earn money from blogging, you'll need to get significant traffic before reaching out to advertisers. Here are a few ways to increase traffic to your blog:
Write About Interesting Topics
If you want more blog traffic, you must write about compelling topics. By "compelling topics," we don't mean subjects that are interesting to you. You should, instead, write evergreen topics people are already searching for online. Evergreen content stays relevant regardless of what's happening in the news or the time of year. It covers topics people will always want to know about, such as how-to articles, guides, and more.
To find these topics, you should use a keyword generator tool. You don't have to spend money on search engine optimization (SEO) software. Instead, you can use predictions from Google. All you have to do is enter a topic and see what google automatically generates as a prediction for what it believes you might type next.
Of course, this doesn't always yield perfect results, but it can give you insight into what other people are searching for. If you want to know what topics people care about the most, invest in a keyword generator tool, many of which you can find online for free. To use these tools, you can type in a single topic or keyword and look at suggested keywords and topics to base your article on. You can also do your own research by looking at your competitors to see what kinds of content they’re writing about.
Promote Your Blogs
Even if you're an SEO guru, not all of your articles will yield results on search engines. You have tons of competition, all vying for the number one spot on search engine results pages (SERPs), so you can't expect to get all your traffic from Google, Bing, or any other search engine. Instead, you should have a strategy to promote your blogs online. One of the best ways to do this is to invest in social media advertising. With social media advertising, you can create an ad for only a few dollars to increase clicks back to your blog.
You should also work on improving your social media presence. While advertisements can help you get results fast, you don't want to spend money to make people read your blogs. Instead, you should start posting and finding organic ways to promote your blogging brand online. Don't just post your blogs. Instead, create photos, videos, infographics, and other engaging content to supplement and promote your blogs on your social media channels.
Build an Email List
Building an email list is crucial if you want to return visitors to your blog. Sending a weekly or monthly newsletter can keep your content on top of mind, meaning it will help your subscribers remember to return to your blog. Of course, building an email list isn't easy, and it takes time. However, you can invest in affordable email marketing software to set up a form and allow visitors to sign up.
If people enjoy reading your blog, they'll want more and sign up for your email list. However, you may have to revisit your website analytics if you're not getting many sign-ups. You may simply not have enough new traffic to your website, and you can't get return traffic without initial visitors having traffic.
Share Your Blogs With Mentioned People & Brands
If you mention any brands, products, or people in your blogs, reach out to them to let them know. You never know who might be willing to share your blog, but many companies will repost your content if it paints them positively. If your article uses resources from other bloggers or websites, be sure to send them an email and let them know. When reaching out to them via email, don't ask for anything in return. If they want to repost your article, they will, and it'll boost traffic.
Focus on Link Building
Backlinks are a Google ranking factor. To increase organic traffic to your website, you'll need to invest in backlink building to help you rise the ranks on SERPs. Unfortunately, backlink building is time-consuming, but many free resources online will teach you basic link-building strategies to maximize your efforts.
An easy way to increase backlinks is by guest posting for another blog, giving you many opportunities to link back to your blog. Finding these opportunities can seem daunting, but it's easy once you understand the process. Guest posting is a lot like public relations. If you want to get mentioned in a publication, you have to pitch them, and the same is true for guest posts; if you have an article you want to be posted on another website, you have to send a pitch.
One of the best ways to increase traffic to your blog is by working with others and letting them guest post on your blog to drive traffic. Allowing other writers to write for your online publication gives them a reason to share their content, which will increase traffic to your website. Of course, you should continue writing your original content, but ask that they link to some of your blog posts in their guest post to drive more traffic throughout the website.
Driving More Traffic
Increasing website traffic is one thing many brands, businesses, and bloggers struggle with because they don't understand the importance of creating valuable content. If you want people to read your blog, you must write about the topics that interest them or teach them something. Once you can find a niche or topics that appeal to your target audience, you can create
Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.