Graphic Design
Chapter 6: Managing the Design
Chapter 6: Managing the Design The actual design process involves working with the designers to integrate each of the elements, such as the logo, to create a cohesive final product....
Chapter 6: Managing the Design
Chapter 6: Managing the Design The actual design process involves working with the designers to integrate each of the elements, such as the logo, to create a cohesive final product....
Chapter 5: How to Conduct a Competitive Logo An...
One simple truth should guide much of brand logo design: it will never be viewed in isolation. Whether in direct comparison or indirectly over time, your audience will see other...
Chapter 5: How to Conduct a Competitive Logo An...
One simple truth should guide much of brand logo design: it will never be viewed in isolation. Whether in direct comparison or indirectly over time, your audience will see other...
Chapter 4: The Types of Logos, and Why They Matter
There's a lot that goes into designing a logo and before you even touch pen to paper or consider commissioning one you should put some thought into the type of...
Chapter 4: The Types of Logos, and Why They Matter
There's a lot that goes into designing a logo and before you even touch pen to paper or consider commissioning one you should put some thought into the type of...
Chapter 3: Basic Design Principles Before You S...
Do you know what your brand is? Great. Now, it's time to start thinking about the actual design. Before you plunge into Photoshop or Illustrator, familiarize yourself with the ways...
Chapter 3: Basic Design Principles Before You S...
Do you know what your brand is? Great. Now, it's time to start thinking about the actual design. Before you plunge into Photoshop or Illustrator, familiarize yourself with the ways...
Chapter 2: Brand Before Logo, and How the Two R...
A logo can make or break your business. That sounds harsh, but is a reality nonetheless. In a single image, it defines what your brand is all about. It allows...
Chapter 2: Brand Before Logo, and How the Two R...
A logo can make or break your business. That sounds harsh, but is a reality nonetheless. In a single image, it defines what your brand is all about. It allows...
Chapter 1 - How a Logo Can Improve Your Business
Logos are the cornerstones of a company's identity and do a lot of heavy lifting. While they may seem simple, they are much more than an icon and some text....
Chapter 1 - How a Logo Can Improve Your Business
Logos are the cornerstones of a company's identity and do a lot of heavy lifting. While they may seem simple, they are much more than an icon and some text....