- Make the company look real and genuine in the eyes of the clients
- More favorably affect a client’s assessment for businesses
- Increase the willingness of the clients to purchase from the company
- Increase return on investment
Logo Design: The Truth Revealed
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An international team of academics did a research recently on logos. They have discovered that evocative logos can increase the willingness of many customers to purchase, thus increasing return on investment compared to non-evocative logos.
The result of the research was posted in the Journal of Marketing Research and outlined in the Harvard Business Review. The outcomes of the study are based on a sequence of experimental analyses. Experts analyzed the impact of the design of the log on business equity for hundreds of companies worldwide.
What is the Difference?
Evocative or descriptive sigs have visuals and texts which communicate the service or product which the company provides to its clients. Burger King is a good example. On the other hand, non-descriptive signs like McDonald’s most prominent competitor of BK don’t show their offer in the logo form.
Analysis
Insight shows that usually, it is simpler for clients to process evocative logos visually. In all the different brands, this kind of logo has lots of benefits such as: