A Curious Detail on Your Business Card can Pique Interest
About the Client
LCK Jewelry Co. is a company based in Los Angeles, California started by jeweler and craftsman Michael Knight. He specializes in one-of-a-kind engagement rings and statement pieces. His designs feature intricate details and showcase fine gems and metals that make his pieces stand out. Each design shows delicate touches of whimsy and charm, ideal for clients who want something different from run-of-the-mill store-bought accessories.
Business card that combines minimalism with eclectic detailing
This standard-sized card seems simple enough; it uses a solid neutral paper, where important contact information is printed in a simple serif typeface.
But in the middle is a curious logo – a triangular molecular structure with the company’s initials, LCK. It’s something that can surely pique the interest of the person who’ll receive this card. Such an eclectic detail gives you an idea about Knight’s personality and creativity.