Make Your Logo the Centerpiece for a Memorable Look
About the Client
Based in New York, Joseph Tremblay has worked in the creative field for over a decade, having been a player in major healthcare advertising projects. He has art directed campaign materials for some of the biggest pharmaceutical brands, such as Pfizer, Bayer, Novartis, Johnson & Johnson, and Merck, to name a few.
Tremblay has also delved in pro-bono work, having been part of a promotional campaign for Aid for AIDS, an organization that donates unused HIV/AIDS medication from the US to developing nations.
Currently a vice-president and associate creative director for Saatchi & Saatchi Wellness, Tremblay finds artistic fulfillment in what many may consider to be a “less creative” industry, because the projects he takes on help people live healthier lives.
Making the logo the centerpiece creates an ultra-classy design
This standard-sized business card definitely stands out with its eye-catching logo displayed front and center on the card. And with a logo that promotes recall, all the other details are kept simple and clean.
For instance, only one side of the card is colored with rich, earthy tones. The other side stays within the black and white palette. As a result, even though both sides of the card showcase the logo, the entire look is still classy and not too busy.
The contact information is also kept minimal, with just the website, single phone number, and email address included. This keeps everything understated but much more memorable overall.
