How To Write Web Copy For Business Success - Print Peppermint

How To Write Web Copy For Business Success


Some Internet businesses are more successful than others. Successful businesses are those that have learned to write powerful and persuasive web copy.

There are very few businesses that do not use the Internet these days. Yet some Internet businesses are much more successful than others. What makes the difference? The successful ones are those that use compelling web copy.

So it follows that if you want to succeed in your Internet business, you need to learn how to write web copy that is powerful, persuasive, and compelling. In this case, worked out some tips on how to do this.

Focus On Your Visitor Not Yourself


Why do people come to your site? Not to find out about you and your life history. Yet it's amazing how much web copy is all about the site owner.

Forget about yourself and look at your site from the visitor's point of view. They are looking at your site to find out if you have whatever they are looking for. If they don't see it in the first few seconds, they will move on.

What Is Your Visitor Looking For?


So why do your visitors arrive at your site? In the vast majority of cases, they come via a search engine. They have typed in a search term expressing a problem they have or a solution they are seeking.

So they need to see the answer to their question or the solution to their problem straight away. If they have to plow through a lot of irrelevant material first, they won't - they will go on to the next site.

Use Keywords


This emphasizes the importance of using keywords in writing web copy. Build your content around your most competitive keywords and phrases, so that visitors who have typed in those words and phrases will see them as soon as they arrive. This will encourage them to keep reading. (Competitive keywords are those that are highly searched but with less competition.)

Avoid Stuffing

Of course, you must avoid keyword stuffing, that is using the keyword far too often in your web copy. This will cause the search engines to ban you. Spread them fairly evenly throughout your copy with a frequency of about 5-8 percent of the total content.

Remember The Competition


There are thousands, or probably millions, of sites on the Internet. No matter what your site is about, there will almost certainly be very many others on the same subject. So why should the visitor be interested in your offering, rather than the others?

Identify a Unique Selling Proposition

USP for your product or service - that is, something that distinguishes it from those of all your competitors. Once you have identified it, make sure your visitors see it as soon as they arrive.

Hammer it home in your web copy and don't be modest about it. Make sure they get the message.

Benefits, Benefits, Benefits


If you are making proper use of your keywords, you have thought out what visitors to your site are looking for. So make sure you provide it in your web copy.

But never forget that what they are looking for is the solution to their problem, not a product. If it's weight loss, you may have an excellent product to meet their needs.

But they won't be interested in a detailed description of the product and its chemical formula, however powerful it may be. They are desperate to be slim and look attractive, to be healthy, to attract the opposite sex, to wear nice clothes, to feel good about themselves.

Be clear about what benefits your customers are looking for and make sure this is what catches their eye when they reach your site.

Make Your Visitors Care


People buy what they want, not what they need. This is one of the central concepts in marketing. If your web copy is dry and unappealing, they won't be interested, even if you provide the most detailed descriptions of your product and all the reasons why they should buy it.

Learn to Create "Emotional Copy"

Copy that is so full of emotional triggers that they won't be able to resist it. Make it so powerful that they immediately think "I've got to have that!"

Of course, there is more to writing web copy than this. But if you follow these principles, you will be well on the way to improving your success rate.

Understand English Grammar and Write Effective Website Content


Freelance writers are often employed to produce website content that will have an impact on web page visitors.

Whether it is advertising copy, imploring people to buy a product, or persuasive copy encouraging people to use the services that a website provides, the difference between Active Voice and Passive Voice has an effect that is subliminal but crucially important.

Active Voice

In the active voice, the subject acts. In other words, the subject in the sentence acts as the verb in the sentence. For example, The girl ate the apple

Passive Voice

In the passive voice, the subject has something done to it or an action performed upon it, or is simply in a state of “being”. For example, The apple was eaten by the girl

Examples of Passive and Active Voice

Active: The boy carries the books

Passive: The books are carried by the boy

Active: The cat scratched the child

Passive: The child was scratched by the cat

Uses for the Passive Voice


Many grammar-checking programs flag the passive voice as if it is grammatically incorrect. This is not the case.

There are certain situations where the passive voice is entirely appropriate. It is therefore important to understand the difference and to know when it is appropriate.

The passive voice has its place. It is often used in scientific writing to create the appearance of objectivity or authority, e.g.

● The drug was effective in 8 cases out of 10.

The passive voice is also often used in political speechmaking to avoid taking or assigning responsibility for situations or actions or to deliberately obscure.

For example, if the speaker wants to give the impression that he doesn’t know who did something or he doesn’t want to want to mention who did something, he might say…

● The documents were leaked.

● Civilians were killed during the bombing.

Disadvantages of the Passive Voice

The passive voice can be awkward, vague, and convoluted. It can lead to writing which seems flat and does not engage the reader.

It can seem formal, officious, and impersonal, all of which are off-putting to the web visitor.

Web Visitors Want Information Quickly


Web site content should be easy to read and comprehend. Web page visitors tend to scan the page looking for the information they need.

A message which is not immediately apparent can be missed forever if a visitor clicks and moves away from the site.

Advantages of the Active Voice in Website Content

The active voice is immediate and engaging. It can draw the reader in and make them involved with the content.

Passive: A gift is given to all new customers.

Active: All new customers get a gift.

Passive: Our E-book can be downloaded free

Advice: Download our free E-book

Writing copy in the active voice will deliver more clear and effective messages to the website visitor.

The active voice should be used to turn information into commands or instructions which are more likely to encourage the web visitor to act.

About the author: John J. Gregg is an experienced writer on where he provides students with an opportunity to get high grades. Besides, He is fond of reading and playing the guitar. By the way, John dreams of traveling a lot and visiting as many countries as possible.

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