- Change is a good thing.
Back in 2015, Google changed its logo. According to a Google blog post, it was to represent the new ways people interacted with Google. Think about it: Google is no longer just a simple search engine. Google is now a vast collection of sites, apps, and services accessible on your Internet-ready device. Of course, changing a logo - or even designing your first one - is more than having a neat design. If you don't have reliable methods or clear intentions, you might end up with plenty of critics and disappointed consumers. Or worse, you’ll end up just like Gap's infamous logo disaster. They spent a ton of money for a terrible logo no one liked - $100 million to be exact. After facing extreme criticism, they went back with their original logo. Remember, designing or changing a logo can be costly, especially if you hire an experienced design firm. If you're thinking about creating an emblem or freshening up your current one, read these ten things you can learn from Google. They're all essential things to know - and it's not just about how they did their new logo design!